M·A·C ME OVER!
"This season, our most epic casting call ever – a sweeping search far beyond the superficial for the essence of what makes M·A·C people beautiful. An online contest ensued, with thousands of hopefuls submitting a photo or video, each asked to finish this statement: M·A·C Me Over! because.... We found them magnificent, interesting, sometimes chic, and always unique! James Gager, Senior Vice President, Creative Director for M·A·C, picked six stars that best express theM·A·C Me Over! Motto – Style, Heart and Soul – to be the face of M·A·C Fall Colour around the world. Whether boy, girl, black, white, 18 or 80, each will be emblematic of one of our three different Fall looks: M·A·C Basics, featuring our Artists’ favourite Nudes and Pinks, including old favourites and new limited-life shades; the other two go bold, one with trend-based shades while the second plays it cool-toned, style-forward. AND there are fabulous user-friendly brushes: a new 211 Pointed Liner Brush as well as a limited-time bring back, the 226 Small Tapered Blending Brush. M·A·C Me Over! is the style, heart and soul of who we are!" - Source: UPR

M·A·C me Over! Available 3 September 2011


1. The basics - Line up


2. The black trend
3. Icelandic Cool



And there is also a new MAC Prime Focus!

PRIME FOCUS
"We’ve become THE high-performance Prep + Prime player backstage at Fashion Week. To keep up with the demand to achieve an even more awe-inspiring level of Artistry, M·A·C puts the latest must-haves right in the Pros’ hands again this season by taking Prep + Prime Fortified Skin Enhancer SPF 35 global. This major multi-tasker functions as colour-corrector, face primer, and UV protector with light hydrating properties all-in-one. But innovation never idles; so we’re introducingNEW Prep + Prime Transparent Finishing Powder/Pressed to glide on skin after for an undetectable and smooth, silky-soft, colourless aura, in the form of a compact cache to freshen up on-the-go. Day or night, runway or real time, these Primers are the start-to-finish every girl needs to get where she’s going in record time, ultimate chic! These are fast times. We’re running with it." - Source: UPR

M·A·C Prime Focus as from 17 september available in selected MAC stores

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Cindy Van Dyck
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